Creating iOS apps begins with clear understanding: the target users, the purpose of the app, and the problem the initial release must address. A thorough discovery phase helps define the MVP boundaries, select an appropriate architecture, and skip features that seem flashy on paper yet don’t enhance actual usage.

After the foundation is established, attention moves to the UI behavior, speed, and reliability across different iPhone models and iOS releases. Uniform navigation flows, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after it hits the App Store.